Have you ever wondered why some people are more persuasive than others? Why some people can get others to do what they want, while others struggle to get their message across?
I think it is because they know the secret to persuasive communication. They know the power of the word “because.”
When we hear the word “because,” our brains expect to hear a reason, and we are more likely to comply with the request or a directive as a result. This is because our brains are wired to seek out justifications for actions.
So whether you’re asking for a favor, making a request, or trying to persuade someone to see things your way, use the word “because”. It can make a big difference! Here’s some old research from Harvard (conducted by Ellen Langer in 1978) to back me up: www.psychologytoday.com