Before my job as a brand identity designer begins I need to get all relevant information about your business. We need to establish a clear objective and the best way to go about this is to write a Creative Brief.
This is a communication tool that outlines a project’s requirements, expectations and resources. It helps ensure that everyone involved in a project are on the same page.
To make writing this brief easier, here's a questionnaire:
Information about your business/service/product
A straightforward plan is required to know what you hope to do and how you plan on doing it. Why do you need our help? How will you measure success?
Mindset that unites the complete target audience. If possible, try to describe a person you know.
Competitors and business challenges
Understanding what the competition can offer will provide a clearer picture of where your product or service stands in the market.
Tone of voice and Brand personality
Communicating with a consistent tone of voice can build trust, authority and likability. It adds an extra dimension of personality to your communications and helps to embody your brand’s values.
Vision and Brand ambition
If we were to sum all this up in a Tagline
How does your brand’s image fall between these opposing characteristics?
What colors represent your brand?
What words would you use to describe your brand’s image?
What attributes and/or emotions do you want associated with your brand....
.... and what attributes and/or emotions would you NOT want associated with your brand?
Brands are mostly about storytelling. Do you have a brand? If so:
What’s the story of your brand?
A ballpark idea of budget sets the parameters for how much time we have to work with. Are other resources required?
This schedule should include design presentations, client feedback, content delivery and approval dates.
Practical considerations and additional information
List all elements that need to be included. Are there restrictions of any kind, like certain colours that can’t be used etc?
I know, there's quite a lot of questions here.... See how you go and contact me if you'd like some help with it. I listen. I learn. I question. And when we have agreed this creative brief, then I create.
The more work we put into this part of the project, the more likely we are to get it right! Let's get started! Here's to creating a brand for your business that captures your customer's attention.