Trumpet Branding Design
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  • About us
  • Branding Advice
  • Our clients
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Branding Design

We believe that your logo and branding design should be a visual summary of your business. A powerful idea, well told and beautifully executed, that will grow your business. ​

The Yes Dynamic is a business app sales and marketing consultancy. Since starting out four years ago, the target audience had changed and the brand identity design needed to reflect that.
A significant business change led to a brand new name and look for NU Aesthetics. This new branding design communicates a clean and professional environment for the most experienced skin clinic in Dublin.​
The Office of the Nursing and Midwifery Services Director consists of 30 different entities throughout Ireland and they all used to have their own branding design, which could make communication challenging. This rebranding highlights the N & M letters to signify the importance of the connectivity between the two professions.

Branding for a Start Up Business

​​You have done your market research. You know who your customers are and you know what your competitors are doing. You have defined what makes your business truly unique and you have found a gap in the market. You know what you stand for. Now you want to tell your story and we can help you! Branding design is everything that plays a role in the look and feel and sound of your business. From the design of your logo to what typefaces to use, what colours to use, what sort of images to use and what tone of voice to use in your messaging. Read on.

Wilfield Consulting focuses on building high performance for their clients and the branding design uses the initial 'W' as an upwards graph to illustrate this.
Matt Jones is an award winning wood turner. After five years in business he needed a fresh approach due to a rapid product line expansion. I let the beautiful wood work speak for itself with this simple brand identity placed on top of high quality images of Matt's work. ​
The National Nutrition Alliance is a collaboration of organisations working towards evidence based information on nutrition and diet. This branding design has the letter 'A' in the shape of the food pyramid.

Rebranding to make your Business wanted again

Times change, consumer interests change, culture changes, businesses change, and sometimes, just sometimes, a brand needs to change too. ​Rebranding can transform the fate of an ailing (and maybe failing?) business. However, if you are considering a rebrand of your business, you might want to read this first: Is it time to rebrand your business? You might find that all you need is the smallest adjustment to make your business relevant, wanted and understood again.​

Brand identity project for a Norwegian solicitor company called MandalsAdvokatene. Mandal is the name and the ‘M’ works as the scale of justice. Advokatene means solicitors and the ‘A’ works as its solid foundation.
A nutrition and lifestyle coach that works with you to feel your best, this logo design for 360me is communicating "the full circle”. The heart illustration inside of the water drop illustration enhances this communication, also helped with the tagline "minding your self".
The company logo design for McKeon Homes supports its business ambitions. The symbols are abstract shapes of buildings in any shape or form and the tagline supports the communication by stating exactly what this business does.

Our Mission

Our mission is to create successful brand identities and other visual communication for our clients. We take time to learn about our clients’ businesses and their challenges. Once we understand what needs to be communicated, we do our best to simplify it and to visualise it. To get people to care about your business. The more they care, well the more likely they are to avail of your products or services. Click here to read About Us.

Communicating the love and care of animals in this company logo design for Park Pets, a full service veterinary clinic dedicated to caring for your pet with a 24 hour care when you need it the most.
PacSana is an unobtrusive aide, a bracelet connected to an app, that records unexpected or sudden changes in movement patterns in the home, enabling active elderly to extend their independence. ​This company logo design communicates peace of mind.
Design of a visual to inspire 60,000 HSC employees. The aim was to communicate Collective Leadership and Competency and the logo should come across as accessible, empowering and inspiring.

Branding Design Articles



People’s attention spans are short. If your brand doesn’t grab your target’s attention in a split second, they’ll move on. Visuals speak louder than words, more so than ever before.
​
Your branding design needs to be unique. It must have the ability to stand out against the crowd and it should be easily recalled after just a glance. It needs to communicate clearly, confidently and positively. It must be relevant and it must be tailored to your target audience. Listed below are several articles that I have written about branding design. Enjoy the read or contact me to discuss!

Tell a story.
Creating a brand story is the best way to differentiate your business, but it is not simply about standing out and getting noticed. It is about building something that people care about. Something they want to buy into.
Click to read “How to create a brand story.”

Build a brand.
A brand is your business reputation. It is through branding that you will create consumer trust and emotional attachments. A good example is Lego. They’re not just building blocks for kids. They represent childhood imagination and creativity.
Click to read “Do you have a business or do you have a brand.”

Name it.
There’s plenty of ways to go about developing a name for your business. You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word.
Click to read “10 ways to go about naming your business.”

Before beginning, plan carefully.
A creative brief is a communication tool that outlines a project’s requirements, expectations and resources. It helps ensure that everyone involved in a project are on the same page.
Click to read “Trumpet’s creative brief template for a brand identity project.”

Talk with one voice, show one face.
Here’s my design principles and some of my logo designs. You need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values.
Click to read “Your logo is the visual summary of everything that your business stands for.”

Put it into words.
While logos are visual representations of a brand, taglines are audible representations of a brand. If your business name is not already descriptive of what you do, well then your tagline should be.
Click to read “How to write a great tagline for your business.”

Know your colours. How to use colours in your branding.
Colours have the power to convey and communicate meanings and messages without words. It is the most important component of a logo design and by far what people remember the most, much more so than the shape or word of the logo itself.
Click to read “What does your brand colours say about your business?”

Don’t tell ‘em. Show ‘em.
Every brand, from the smallest startup to a corporate giant, need a set of branding guidelines to maintain their identity.
Click to read “Essential information for a brand style guide”, and marvel at some great examples from the likes of Skype, Spotify and Orange.

A brief history of branding.
The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.” Originally, branding was a method to mark ownership to try and avoid theft.
Click to read A brief history of Branding.

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