People’s attention spans are short. If your brand doesn’t grab your target’s attention in a split second, they’ll move on. We believe in focused communication and we know how to strip away all unnecessary clutter. The result? A clear, focused and memorable branding design that people will start to care about. Yes, that's right. We want people to care about your business. The more they care, the more likely they are to avail of your products or services.
You have done your market research. You know who your customers are and you know what your competitors are doing. You have defined what makes your business truly unique and you have found a gap in the market. You know what you stand for. Now you want to tell your story and we can help you! Branding design is everything that plays a role in the look and feel and sound of your business. From the design of your logo to what typefaces to use, what colours to use, what sort of images to use and what tone of voice to use in your messaging. Read on.
Times change, consumer interests change, culture changes, businesses change, and sometimes, just sometimes, a brand needs to change too. Rebranding can transform the fate of an ailing (and maybe failing?) business. However, if you are considering a rebrand of your business, you might want to read this first: Is it time to rebrand your business? You might find that all you need is the smallest adjustment to make your business relevant, wanted and understood again.
Your branding design needs to be unique. It must have the ability to stand out against the crowd and it should be easily recalled after just a glance. It needs to communicate clearly, confidently and positively. It must be relevant and it must be tailored to your target audience.
Listed below are several articles that I have written about branding design. Enjoy the read - or contact me to discuss?
Tell a story. Creating a brand story is the best way to differentiate your business, but it is not simply about standing out and getting noticed. It is about building something that people care about. Something they want to buy into. Click to read “How to create a brand story.”
Build a brand. A brand is your business reputation. It is through branding that you will create consumer trust and emotional attachments. A good example is Lego. They’re not just building blocks for kids. They represent childhood imagination and creativity. Click to read “Do you have a business or do you have a brand.”
Name it. There’s plenty of ways to go about developing a name for your business. You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word. Click to read “10 ways to go about naming your business.”
Put it into words. While logos are visual representations of a brand, taglines are audible representations of a brand. If your business name is not already descriptive of what you do, well then your tagline should be.Click to read “How to write a great tagline for your business.”
Know your colours. How to use colours in your branding. Colours have the power to convey and communicate meanings and messages without words. It is the most important component of a logo design and by far what people remember the most, much more so than the shape or word of the logo itself. Click to read “What does your brand colours say about your business?”
