Branding Design

Branding design is our passion! We believe that your logo and brand identity should be a visual summary of your business. A powerful idea, beautifully executed, that grows business. 

Rebranding

Times change, consumer interests change, culture changes, businesses change, and sometimes a brand needs to change too. ​Rebranding can transform the fate of an ailing and failing business and make it relevant, wanted and understood again. ​​

A significant business change led to a brand new name and look for NU Aesthetics. This new branding design communicates a clean and professional environment for the most experienced skin clinic in Dublin.​ The Office of the Nursing and Midwifery Services Director consists of 30 different entities throughout Ireland and they all used to have their own branding design, which could make communication challenging. This rebranding highlights the N & M letters to signify the importance of the connectivity between the two professions. The Yes Dynamic is a business app sales and marketing consultancy. Since starting out, four years ago, the target audience had changed and the brand identity design needed to reflect that.

Brand Identity

Our mission is to create successful brand identities and visual communication for our clients. Taking time to learn about our clients’ businesses and their challenges, we will develop a thoughtful brand identity design, characterised by meticulous attention to detail. 

Logo for a collaboration of organisations working towards evidence based information on nutrition and diet. The last letter (A) is in the shape of the Irish Food Pyramid.

Brand identity for a culture led consultancy start up. The open ‘W’ reflects their value of being open-minded. They are also driven and focused and this is communicated by the ‘W’ going upwards which also illustrates success for their clients.

​The National Nutrition Alliance is a collaboration of organisations working towards evidence based information on nutrition and diet. This branding design has the letter 'A' in the shape of the food pyramid. Wilfield Consulting focuses on building high performance for their clients and the branding design uses the initial 'W' as an upwards graph to illustrate this. Matt Jones is an award winning wood turner. After five years in business he needed a fresh approach due to a rapid product line expansion. I let the beautiful wood work speak for itself with this simple brand identity placed on top of high quality images of Matt's work. ​

Branding Design Articles

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You want to build a strong connection with your customers through telling them your brand story and I can help you with this by designing a clear and unique brand identity.

Brand identity are communication components related to your business, product or service. I will design your logo along with brand identity guidelines that will allow your brand to be recognised for its attitude to imagery, fonts, colours, choice of photography, tone of voice, personality and writing style. 

​Listed below are several articles that I have written about branding design, rebranding and brand identity. Please do not hesitate to contact me at any time if you would like some more information. I would absolutely love to hear from you!

A brand is your business reputation. It is through branding that you will create consumer trust and emotional attachments. A good example is Lego. They’re not just building blocks for kids. They represent childhood imagination and creativity. Click to read "Do you have a business or do you have a brand."

There’s plenty of ways to go about developing a name for your business. You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word. Click to read "10 ways to go about naming your business."

Tell a story.
Creating a brand story is the best way to differentiate your business, but it is not simply about standing out and getting noticed. It is about building something that people care about. Something they want to buy into.
Click to read “People are consumers of stories (more than of products or services).”

Build a brand.
A brand is your business reputation. It is through branding that you will create consumer trust and emotional attachments. A good example is Lego. They’re not just building blocks for kids. They represent childhood imagination and creativity.
Click to read “Do you have a business or do you have a brand.”

Name it.
There’s plenty of ways to go about developing a name for your business. You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word.
Click to read “10 ways to go about naming your business.”

A creative brief is a communication tool that outlines a project’s requirements, expectations and resources. It helps ensure that everyone involved in a project are on the same page. Click to read "Trumpet’s creative brief template for a brand identity project."

Here’s my design principles and some of my logo designs. You need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values. Click to read "Your logo is the visual summary of everything that your business stands for."

While logos are visual representations of a brand, taglines are audible representations of a brand. If your business name is not already descriptive of what you do, well then your tagline should be. Click to read "How to write a great tagline for your business."

Before beginning, plan carefully.
A creative brief is a communication tool that outlines a project’s requirements, expectations and resources. It helps ensure that everyone involved in a project are on the same page.
Click to read “Trumpet’s creative brief template for a brand identity project.”

Talk with one voice, show one face.
Here’s my design principles and some of my logo designs. You need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values.
Click to read “Your logo is the visual summary of everything that your business stands for.”

Put it into words.
While logos are visual representations of a brand, taglines are audible representations of a brand. If your business name is not already descriptive of what you do, well then your tagline should be.
Click to read “How to write a great tagline for your business.”

Colours have the power to convey and communicate meanings and messages without words. It is the most important component of a logo design and by far what people remember the most, much more so than the shape or word of the logo itself. Click to read " What does your brand colours say about your business?"

Every brand, from the smallest startup to a corporate giant, need a set of branding guidelines to maintain their identity. Here’s a list of what I believe is essential information for a brand style guide, along with some great examples from the likes of Skype, Spotify and Orange.

Know your colours. How to use colours in your branding.
Colours have the power to convey and communicate meanings and messages without words. It is the most important component of a logo design and by far what people remember the most, much more so than the shape or word of the logo itself.
Click to read “What does your brand colours say about your business?”

Don’t tell ‘em. Show ‘em.
Every brand, from the smallest startup to a corporate giant, need a set of branding guidelines to maintain their identity.
Click to read “Essential information for a brand style guide”, and marvel at some great examples from the likes of Skype, Spotify and Orange.

A brief history of branding.
The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.” Originally, branding was a method to mark ownership to try and avoid theft.
Click to read A brief history of Branding.

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