Branding Design

Branding design grows business. Customers look for ways to find what is relevant to them and ignore the rest. To be one of the brands that capture their attention, you need to make your company easily recognisable. 

The National Nutrition Alliance is a collaboration of organisations working towards evidence based information on nutrition and diet. This branding design has the letter 'A' in the shape of the food pyramid.

Flanagan Kerins offers one of the biggest ranges of furniture in Ireland. Their history of quality goes back to 1946 and this rebrand reflects this.

Rebranding Wicklow Gaol, an unforgettable journey through an original prison building, telling the stories of the men, women and children imprisoned here under British rule over two centuries of turbulent history.

Your brand is your business’ reputation

​What do people say, think, and feel about your business? The answers you get, the instant reaction someone has when your business is mentioned, that is your brand.

PacSana is an unobtrusive aide, a bracelet connected to an app, that records unexpected or sudden changes in movement patterns in the home, enabling active elderly to extend their independence. This company logo design communicates peace of mind.

The Office of the Nursing and Midwifery Services Director consists of 30 different entities throughout Ireland and they all used to have their own branding design, which could make communication challenging. This rebranding highlights the N & M letters to signify the importance of the connectivity between the two professions.

A significant business change led to a brand new name and look for NU Aesthetics. This new branding design communicates a clean and professional environment for the most experienced skin clinic in Dublin.​

Rebranding: Your brand needs to evolve to stay relevant

​A successful rebranding involves overhauling a company’s goals, message and culture. Most brands are complex and it is our job to strip away the unnecessary and to draw out the essential, resulting in a meaningful brand identity design. 

Matt Jones is an award winning wood turner. After five years in business he needed a fresh approach due to a rapid product line expansion. I let the beautiful wood work speak for itself with this simple brand identity placed on top of high quality images of Matt's work. ​

End of Life Ireland (EOLI) is a volunteer led advocacy group. Is Ireland ready for open, compassionate conversations about end-of-life matters?

Tracy Rennie is a Michelin-trained chef who believes in the craft and skill of cooking and is not a fan of gimmicks, hence this clear and clean brand identity design.

Branding for a start up business

​The key to effective branding is that you must be what your brand says you are. You have to define what your business is about. Brands are defined by customers. Branding is the promise you make to your customers. 

The Yes Dynamic is a business app sales and marketing consultancy. Since starting out four years ago, the target audience had changed and the brand identity design needed to reflect that.

Brand identity project for a Norwegian solicitor company called MandalsAdvokatene. Mandal is the name and the ‘M’ works as the scale of justice. Advokatene means solicitors and the ‘A’ works as its solid foundation.

Communicating the love and care of animals in this company logo design for Park Pets, a full service veterinary clinic dedicated to caring for your pet with a 24 hour care when you need it the most.

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Branding: Make the customer the centrepiece of everything you do

An important part of branding is your visual identity. But this is only the tip of the iceberg. Branding is the strategy you put in place to form the impression people get about your business.

Approach your communication by focusing on how your brand makes your target audience feel. Instead of telling them about features and benefits, you want to make an emotional connection with them. If you do it right they will start to care about your business. Here's how.

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