Branding design to communicate peace of mind.
PacSana is an unobtrusive aide that records unexpected or sudden changes in movement patterns in the home, enabling active elderly to extend their independence. The product is a silicone wrist band that remains in constant contact with two or more gateways located around the home.
The name Pacsana is a made-up name. The idea came from the two latin words Pax and Sana. Pax means peace. Sana means mind. Using the ‘x’ in the name did not sound reassuring enough in my opinion, though, so we changed it to a ‘c’.
The font we used for the logo communicates "peace of mind" and the “p’ in the logo is shaped as a bracelet.
May did a terrific job for us. She was great to work with. She got the brief immediately and produced a stunning logo and supporting materials that clearly identify the brand we are creating. I look forward to working with her in the future.
Feargal Duignan, CEO PacSana
View the website here: www.pacsana.com
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