Inspired by this clever marketing for the Barbie movie that is coming to our cinemas soon, I‘d like to share with you some other examples of brands that have taken ownership of colours.
What they all have in common is this, the marketing managers are all very patient. Well, they obviously have big budgets too, but a big budget does not a successful brand make. Patience does.
Most of the logos I design are for businesses with a modest budget. But regardless of how much you spend on marketing, the principle of branding is exactly the same. No matter how bored you get of your logo, colours etc, you have to stay true to your brand identity if you want others to take notice. Remember, nobody will ever see your branding as much as you do.
The way these brands have taken ownership of a colour did not happen overnight. See? It's all about patience.
Should you happen to work with a brand identity that simply doesn’t work, well that’s another story. No matter how patient you are, if it is not working, let’s discuss rebranding! But let’s enjoy a break this summer before we do so?