“Sell a good night’s sleep, not the mattress.”

Are you using AI yet? I have been using it for a while, but only for writing stuff. The few times I've tried if for graphics it has been utterly rubbish. It's all about the quality of the prompting, though, so I guess it's on me...

I used the free version of ChatGPT for this article about marketing messages that shifts the focus from the product to the experience or emotional benefit, in order to create more engaging, and hopefully persuasive, marketing. Notice how polite I am towards a robot;-)
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Me: How to dramatise a marketing message? One great example of this is: “Sell a good night’s sleep, not the mattress.” Can you come up with other examples please?

​ChatGPT: Dramatising a marketing message involves focusing on the benefits and emotions associated with the product rather than the product itself. This approach can make the message more compelling and relatable. Here are some examples across various industries:
Travel and Hospitality: “Book a room at our hotel.” / “Escape to a sanctuary where every moment feels like a vacation.”
Automotive: “Buy our new car with advanced safety features.” / “Drive with confidence, knowing your loved ones are protected.”
Fitness and Health: “Join our gym with state-of-the-art equipment.” / “Transform your life and unleash your inner strength.”
Technology: “Buy our smartphone with the latest features.” / “Stay connected to what matters most, effortlessly.”
Food and Beverage: “Our coffee has a rich, bold flavour.” / “Start your day with a burst of energy and a smile.”
Fashion: “Purchase our latest fashion collection.” / “Express your unique style and make a statement.”
Education: “Enrol in our online courses.” / “Unlock your potential and embark on a journey of lifelong learning.”
Home Improvement:  “Get our new paint for your house.” / “Transform your living space into a vibrant haven.”
Insurance: “Sign up for our comprehensive insurance plans.” / “Enjoy peace of mind knowing your future is secure.”
Beauty Products: “Buy our anti-aging cream.” / “Reveal your timeless beauty and confidence.”
Financial Services: “Open a savings account with us.” / “Watch your dreams grow with every deposit.”
Entertainment:  “Subscribe to our streaming service.” / “Dive into a world of endless adventures and unforgettable stories.”
By shifting the focus from the product to the experience or emotional benefit, these dramatised messages create a more engaging and persuasive appeal to potential customers.
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Endless examples provided in seconds. It really is mind blowing but you probably agree with me that most of the examples are rather poor. Nonetheless, it is a usual tool to get going. Usually I ask for amended versions, followed by a lot of editing, but I thought it might be interesting to show you a starting point, hence this quickest e-zine ever.

And the prompting wasn't bad, sure it wasn't?