Your brand is your business’ reputation

​Your brand is defined by your customers. Branding is the promise you make to your customers. Make them the centrepiece of everything you do. 

An important part of branding is your visual identity. But this is only the tip of the iceberg. Branding is the strategy you put in place to form the impression people get about your business.
​Here's how.

Branding Chapter 1: Research

You want to paint a clear picture of the exact position your brand intends to occupy in the mind of your target audience. 
  • Positioning: Understand your market
  • ​Get to know your audience
  • Brand personality​​
  • The brand pyramid​​​​
Read Chapter 1.​

History of branding

The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.” Originally, branding was a method to...

Read ​​A brief history of branding.

Infographics

The word “infographic” is made up of two parts; “info” and “graphic”. “Info” is short for information, and “graphic” refers to what we do, the design part. 

​Click to learn more.

Communication

Whether it is communication with your target market, your boss or your friends and family, here’s a few tips to make it easier to communicate in the most effective way possible.​​

Value creativity

Some companies are willing to spend a vast amount of money for a memorable logo design. Others… not so much.

How much do YOU think a logo design is worth?

Your logo is the visual summary your business

You want to build a strong connection with your customers through telling them your brand story and you need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values. 
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Here’s my design principles and some of my logo designs.