Your brand is your business’ reputation

​Your brand is defined by your customers. Branding is the promise you make to your customers. Make them the centrepiece of everything you do. 

An important part of branding is your visual identity. But this is only the tip of the iceberg. Branding is the strategy you put in place to form the impression people get about your business.
​Here's how.

Research

You want to paint a clear picture of the exact position your brand intends to occupy in the mind of your target audience. 
  • Positioning: Understand your market
  • ​Get to know your audience
  • Brand personality​​
  • The brand pyramid​​​​
Read Branding Chapter 1 Research.​

Strategy

A brand is the perceived image of the product or service you sell.
​Branding is the strategy to create that image.  
  • Customer journey
  • Tone of voice
  • ​Tell a story
  • Name your business​​​​​
Read Branding Chapter 2 Strategy.​

Design

Customers look for ways to find what is relevant to them and ignore the rest. Let’s create a brand that capture their attention.
  • The creative brief     
  • My design principles for your brand identity     
  • Colours    
  • Brand guidelines​​​
Read Branding Chapter 3 Design.​

Implementation

The quickest way to devalue your brand is to act in ways that are counter to your values. Brand equity is built over a long time but can be destroyed in an instant. ​​​​
Read Branding Chapter 4 Implementation​