AnyMan, formerly known as Amen, is the only dedicated national service supporting Men experiencing Domestic Violence in Ireland. With over 20 years in supporting and delivering programmes on a national framework they are the “go to” service for many thousands of Men suffering in Ireland. They provide specialist counselling, practical information and legal options, as well as support.
The name change was well overdue. The client had already come up with the new name AnyMan, but we spent a day brain-storming just to make sure that this was the most suitable name. The icon for this logo is in the shape of the two letters A and M. This shape could also illustrate a mountain. The idea of climbing a mountain is to feel you can master this, you can do it! You will get through this. It is an optimistic symbol and it communicates confidence. This very much appeals to the target audience; a male going through a tough time, feeling vulnerable and lacking in self confidence.
No better venue for the launch of the new logo for AnyMan than the beautiful Royal College of Surgeons. And no better Chairman than Owen Connolly, who made a wonderful speech just before the logo was revealed. It was a great event but the name did not last long. It is now called MensAid which is a much better name, methinks.