Step into spring, with a spring in your step! The Irish are the real pros when it comes to playing with words. The author Sinead Moriarty said it so well in the Irish Times about a week ago: The Irish are able to take the language and dance with it. I have worked with some of the best copywriters in the advertising industry, so of course I should leave this to the experts. I am a visual person after all. But I just have to have a go at it for this month’s blog post. It’s pure joy out there at the moment, with all my tulips flowering. Spring is here. A well-executed pun can add a playful and memorable touch to a campaign, making it more engaging and shareable. However, it’s important to recognise that not all puns are created equal. Some can come across as cheesy and [dare I say] comparable to “dad-jokes”, so it’s crucial to ensure that the puns you use are both clever and relevant to your brand and audience. Here’s some examples below. Some real. Some not. Some good. Some really, really bad. But hopefully it makes for an enjoyable read. Kit Kat: Have a break, Have a Kit Kat. House of Fraser: Temptation on every level. Ben & Jerry’s: Lights! Caramel! Action! Krispy Kreme Doughnuts: Donut worry, be happy! Indulge in a hole lot of sweetness with our glazy, sprinkled, and filled treats that are dough-lightful. Kraft: Get your chef together. Charmin: We’re on a roll to keep you feeling comfy and confident. MailChimp: Our platform is bananas and our users go ape for it! Skittles: Taste the rainbow. Lay’s Potato Chips: We’re not just any chip off the old block – we’re the crunch that packs a punch! Duracell Batteries: Power on! Tide: You can’t be too clean. Starbucks Coffee: Espresso yourself! Wake up and smell the coffee with our brew-tiful selection of handcrafted drinks. Your daily grind just got a whole lot better. Here's a few visual ones. Two for Absolut Vodka as this is my favourite ad campaign of all time. It's been going since 1981. A few more....
We make scents for people who nose what they want. You butter believe it’s the best. We pour our hearts into every cup. Our bookstore is novel in every way. Our restaurant is souperb. We’re not lion when we say our burgers are the mane attraction. We give a latte love to each and every cup. Our printing services are simply inkredible. The key lies in finding the delicate balance between wit and relevance, as a well-crafted pun can elevate a marketing campaign, while a poorly executed one may leave consumers scratching their heads or, worse, turning away. We are in the midst of a ‘cancel culture’ era, after all. Ultimately, the success of puns in marketing, as with all marketing really, lies in understanding the audience, embracing creativity, and delivering a message that resonates. Inspired? Or perhaps the total opposite? I’m not so sure either... But here’s wishing you an egg-cellent Easter;-) Comments are closed.
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