History of branding

The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.” Originally, branding was a method to...

Read ​​A brief history of branding.

Tone of voice

How you communicate your marketing message is referred to as the tone of voice you use. Define the right language to reach your target audience.

Read The written ‘personality’ of your brand.

How to create a brand story.

People do not buy products and services. They buy stories and relationships. People do business with people.

Read on.

Infographics

The word “infographic” is made up of two parts; “info” and “graphic”. “Info” is short for information, and “graphic” refers to what we do, the design part. 

​Click to learn more.

Communication

Whether it is communication with your target market, your boss or your friends and family, here’s a few tips to make it easier to communicate in the most effective way possible.​​

10 ways to name your business

​You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word.

Read ​There’s plenty of ways to go about developing a name for your business. 

Value creativity

Some companies are willing to spend a vast amount of money for a memorable logo design. Others… not so much.

How much do YOU think a logo design is worth?

Your logo is the visual summary your business

You want to build a strong connection with your customers through telling them your brand story and you need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values. 
Here’s my design principles and some of my logo designs.