You want to build a strong connection with your customers through telling them your brand story and you need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values.
Here’s my design principles and some of my logo designs.
Your logo must have the ability to stand out against the crowd and it should be easily recalled after just a glance. Keep it simple for easy recognition. Less is more.
A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well.
Your logo must represent you. It must be relevant, tailored to your audience and easily identified with your industry. However, it must not become a “me too” version of any other similar business to yours.
Your logo will be used in a number of ways and in multiple contexts and it has to be effective at any size.
Focus on your brand rather than what the latest trends are. You want your logo to be able to stand the test of time. I designed the logo for Berg Hansen (1) in 1996. Twenty years later this re-design (2) still has links to the original logo.
Talk with one voice. Show one face.