Trumpet Branding Design
  • About us
  • Branding Advice
  • Our clients
  • Contact
  • About us
  • Branding Advice
  • Our clients
  • Contact

Visuals speak louder than words

6/5/2019

 
Picture

People’s attention spans are short. If your brand doesn’t grab your target’s attention in a split second, they’ll move on. Visuals speak louder than words, more so than ever before.
Simplicity is a key design principle and the number one rule I have lived by since I heard it for the first time, while studying Visual Communication in Norway: KISS. Keep it simple. Stupid.

It still makes as much sense to me know, if not even more so; the easier something is to understand, the more likely people will become engaged with what you are trying to communicate.

Most brands are complex and it is my job as a graphic designer to strip away the unnecessary and to draw out the essential. By doing this the result should be a clear, focused and memorable logo design.

I believe that your brand identity should be a visual summary of your business and your logo should communicate the things you do in an instance. 

An excellent logo is unique, memorable, appropriate, versatile and timeless, but most important of all is that it is simple in structure and that it conveys your brand’s message. 
I wrote a blog about my logo design principles about a year ago and here’s a link if you’d like to have a read: Talk with one voice. Show one face.
​
PS: KISS applies to all things design. In fact, the phrase (“keep it simple stupid”) is thought to have been coined by the late Kelly Johnson, who was the lead engineer at the Lockheed Skunk Works. They designed the S-71 Blackbird spy plane amongst other things...


Comments are closed.

    Categories

    All
    Brand Identity Design
    Branding Design
    Brand Signals
    Brand Story
    Brand Style Guides
    Company Logo Design
    Creative Brief
    History Of Branding
    Infographics
    Logo Design Principles
    My Manifesto
    Naming Your Business
    Rebranding
    Taglines
    Value Creativity

    Archives

    February 2021
    October 2020
    September 2020
    August 2020
    June 2020
    April 2020
    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    August 2018
    July 2018
    April 2018
    February 2018
    January 2018
    December 2017
    November 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2012

      Would you like to sign up to receive our monthly blog about branding and design? 

    Submit
Get in touch!  Call May on 086 8164867 or email: may@trumpet.ie                 Privacy Policy