I am a brand identity designer but just because I love my job I promise you: I would not recommend a rebrand of your business unless it needs it.
What am I saying?
What do you think I am saying?
What do you hear?
What do you think you hear?
What is actually being said?
Most of us spend large parts of our days communicating. And we’ve done so since the day we were born. But no matter how old we get, and no matter how skilful we get at many different things in life, communication is one skill that most of us never seem to master all that well.
Whether it is communication with your target market, your boss or your friends and family, here’s a few tips to make it easier to communicate in the most effective way possible.
The 10 Cs of communication
When writing or speaking to someone, be clear about what you want to communicate. Make sure that it’s easy for your audience to understand your meaning so they don’t have to make assumptions on their own.
When you’re concise in your communication, you stick to the point and you keep it brief. Your audience doesn’t want to hear or read several sentences when you could communicate your message in one.
In a complete message, the audience has everything they need to be informed. All relevant information, like names, dates, times, locations, etc. need to be included.
When your communication is coherent, it’s logical. All points are connected and relevant to the main topic, and the tone and flow of the text is consistent.
Your communication needs to be tailored to your audience. All technical terms need to fit your audience’s level of education or knowledge. In writing, make sure there’s no grammatical errors and that all names and titles are spelled correctly.
When your message is concrete, then your audience has a clear picture of what you’re telling them. There are details, but not too many, and there’s a clear focus.
You communication needs to be friendly, open, and honest and you should always try to keep your audience’s viewpoint in mind.
Your message should highlight your credibility. This is especially important when communicating with an audience that doesn’t know much about you.
These tips are not about storytelling but you should still keep your audience engaged by talking or writing in such a way that they want to hear and understand what you want to communicate.
10. Confidence Check
Never take for granted that your audience gets your message. Just because you know what you’re saying doesn’t mean that your audience will understand you....
So.... Did I master number 9? Did you make it ‘till the end...?
I used to attend the occasional networking event, back in the BC (BeforeCovid) days and as a sole trader I was told by all sorts of well meaning people that I should work on my elevator pitch.
Well, I never really did. Because I never really believed in it.
If you just have a minute or so, to make a first impression by trying to explain who you are, what you’ve done and what you’re going to do for the person you’re talking to, well...
I don’t think it works all that well.
I much prefer the elevator question.
Begin a conversation by talking about the person you’re hoping to connect with. If you know who they are and what they want, it’s a lot more likely you can figure out if they need the products or services you provide.
If it is a match, blow your trumpet! Don’t be shy to explain what’s on offer.
And if it is not, well, at least you didn’t waste anyone’s time...
The word “Infographic” is made up of two parts; “info” and “graphic”. “Info” is short for information, and “graphic” refers to what we do, the design part.
For a better view on a mobile phone, click here for the long version.
Define a topic. Do some research and remember to credit your sources. Leave the rest to us;-)
Winston Churchill, Albert Einstein and Salvador Dali were all great believers in the power nap.
2020 was the worst year. Ever. I do believe 2021 will be much, much better, but I am not feeling it, just yet. With lockdown and no clear idea when to get the vaccine, I need some motivation.
Hence this collection of motivational quotes. I hope they will help you too, to get a spring in your step. It’s more than 3 weeks since we had the winter solstice and the evenings are getting brighter.
Happy New Year!
You don’t have to see the whole staircase, just take the first step. Martin Luther King, Jr.
Believe you can and you’re halfway there. Theodore Roosevelt
To think too long about doing a thing often becomes its undoing. Eva Young
Time is an equal opportunity employer. Each human being has exactly the same number of hours and minutes every day. Rich people can’t buy more hours. Scientists can’t invent new minutes. And you can’t save time to spend it on another day. Even so, time is amazingly fair and forgiving. No matter how much time you’ve wasted in the past, you still have an entire tomorrow. Denis Waitley
You can, you should, and if you’re brave enough to start, you will. Stephen King
You will never plough a field if you only turn it over in your mind. Irish Proverb
If you are the kind of person who is waiting for the ‘right’ thing to happen, you might wait for a long time. It’s like waiting for all the traffic lights to be green for five miles before starting the trip. Robert Kiyosaki
Nothing will work unless you do. Maya Angelou
Don’t judge each day by the harvest you reap but by the seeds that you plant. Robert Louis Stevenson
The future depends on what you do today. Mahatma Gandhi
When everything seems to be going against you, remember that the airplane takes off against the wind, not with it. Henry Ford
The man who moves a mountain begins by carrying away small stones. Confucius
Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit. Conrad Hilton
I’m a greater believer in luck, and I find the harder I work the more I have of it. Thomas Jefferson
Nothing in the world can take the place of perseverance. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost legendary. Education will not; the world is full of educated derelicts. Perseverance and determination alone are omnipotent. Calvin Coolidge
I have learned over the years that when one’s mind is made up, this diminishes fear. Rosa Parks
Don’t wait. The time will never be just right. Napoleon Hill
You don’t have to be good to start … you just have to start to be good! Joe Sabah
You may delay, but time will not. Benjamin Franklin
The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small manageable tasks, and then starting on the first one. Mark Twain
All glory comes from daring to begin. Eugene F. Ware
That’s all. If you have one or two to share with me, I’d be thrilled to hear from you!
Just one more month to go. I never thought I’d say such a thing, but I’d be glad to see the end of 2020.
What I have learnt this year is that it is important to look forward to things. It can be the smallest of things, like your morning coffee, a walk outside, or a glass of wine come 6pm!
We sink or we swim by the habits we have. If you are in the habit of waking up and dreading things then life can get pretty grim, especially during a pandemic. If you can get into the habit of waking up and looking forward to things instead, well then life seems that bit easier.
I don’t think I’ve ever booked a last-minute-holiday-deal and it’s not because I don’t approve of being spontaneous. Nope. It’s because I think half the fun is looking forward to it. Like a night away. Or a holiday, even!
So, optimistic as I am, I already have a few things planned for next year.
Just do it. Think different. My goodness, my...
The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.” Old Norse is an ancient North Germanic language from which my Norwegian language derived as well as the other Scandinavian languages.