I am a brand identity designer but just because I love my job I promise you: I would not recommend a rebrand of your business unless it needs it.
People do not buy products and services. They buy stories and relationships. People do business with people.
What is a brand? Wikipedia defines a brand as “a name, term, design, symbol, or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer.” Jeff Bezos, the founder of Amazon.com, says “branding is what people say about you when you’re not in the room.”
Get your mission right