Re-branding can be a game changer.

Times change, consumer interests change, culture changes, businesses change, and sometimes a brand needs to change too. 

Re-branding can transform the fate of an ailing and failing business and make it relevant, wanted and understood again. 

Here’s 6 signs that your brand strength may be at risk and a brand revive may be in order:
• Significant business changes
• Rapid market or product line expansion
• Considerable market changes
​• “Out of step” with current market and cultural tastes 
• Important product or channel diversification
• A merger or acquisition

A change of ownership or leadership often starts with a revived brand identity but unless your brand shows one or more of the signs above I would highly recommend staying consistent with your brand the way it is. If it ain’t broken... 

Bring it on!
Listed below are several articles that I have written about branding and design. Please do not hesitate to contact me at any time if you would like some more information. I would absolutely love to hear from you!

• Tell a story.
Creating a brand story is the best way to differentiate your business, but it is not simply about standing out and getting noticed. It is about building something that people care about. Something they want to buy into.
Click to read “People are consumers of stories (more than of products or services).”

• Build a brand.
A brand is your business reputation. It is through branding that you will create consumer trust and emotional attachments. A good example is Lego. They’re not just building blocks for kids. They represent childhood imagination and creativity.
Click to read “Do you have a business or do you have a brand.”

• Name it.
There’s plenty of ways to go about developing a name for your business. You can describe what your business is or what it does, you can take a word out of context or you can make up a brand new word.
Click to read “10 ways to go about naming your business.”

• Before beginning, plan carefully.
A creative brief is a communication tool that outlines a project’s requirements, expectations and resources. It helps ensure that everyone involved in a project are on the same page.
Click to read “Trumpet’s creative brief template for a brand identity project.”

• Talk with one voice, show one face.
Here’s my design principles and some of my logo designs. You need to communicate clearly, confidently and positively. It is absolutely vital that your logo represents your core values.
Click to read “Your logo is the visual summary of everything that your business stands for.”

• Put it into words.
While logos are visual representations of a brand, taglines are audible representations of a brand. If your business name is not already descriptive of what you do, well then your tagline should be.
Click to read “How to write a great tagline for your business.”

• Know your colours. How to use colours in your branding.
Colours have the power to convey and communicate meanings and messages without words. It is the most important component of a logo design and by far what people remember the most, much more so than the shape or word of the logo itself.
Click to read “What does your brand colours say about your business?”

• Don’t tell ‘em. Show ‘em.
Every brand, from the smallest startup to a corporate giant, need a set of branding guidelines to maintain their identity.
Click to read “Essential information for a brand style guide”, and marvel at some great examples from the likes of Skype, Spotify and Orange.

To revive a brand and put the company back on the right track, takes serious commitment. Believe in your business. Embrace the vision of the brand. The more committed you are to the company’s view of the world, the more people will believe in the brand.

It’s still a new year. Is 2019 your brand’s “new beginning”? 

may@trumpet.ie