The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.”
Many ancient civilisations, from Greece to China, used branding to sell their goods.
As a graphic designer I have worked with several branding experts over the years. And although things change constantly there are a few fundamental principles when it comes to branding and these are pretty much unchanged since I started out in the industry some twenty odd years ago.
Times change, consumer interests change, culture changes, businesses change, and sometimes a brand needs to change too.
Every brand, from the smallest startup to a corporate giant, need a set of branding guidelines to maintain their identity.