Our brains cannot think more than one thought at a time. Without focus, you won’t be as effective in your work because if you are distracted or unable to concentrate on the right things, you will not be capable of getting your work done.
Times change, consumer interests change, culture changes, businesses change, and sometimes a brand needs to change too.
Setting goals for the future can be very exhilarating. It is easy to get enthusiastic during the planning but then you might lose interest in the execution.
It's time to caaaaaalm down....
Ray Tomlinson established the first networked e-mail system on arpanet (the internet’s ancestor), back in 1971. It was a slow start but look at us now. Nearly 3 billion e-mails are sent every single day.
The importance of a logo design has been recognised a long time ago and some companies are willing to spend a vast amount of money for a memorable logo design. I worked with some of these companies, whilst working for an advertising agency in Oslo several years ago. As much as I liked my salary back then, I found the fees absurd! I do not think any branding job is worth what the likes of BP, PepsiCo and BBC have paid. Do you?
BP - British Petroleum. Replaced a logo they had used for over 70 years in 2000. Cost: €185,000,000.