I am sure most of you wish, like I do, that life could go back to normal, the way we were used to.
Times change, consumer interests change, culture changes, businesses change, and sometimes a brand needs to change too.
It’s been some really strange months... But finally, a feeling of hope has arrived.
This “new normal” will not last forever. But it is starting to feel like it is, with every day feeling the same. I am not being flippant about this crisis. At all. It is a total disaster... But I am bored now, of reading about how not to panic.
Normal has left the building. The country. The planet!
As a graphic designer I have worked with several branding experts over the years. And although things change constantly there are a few fundamental principles when it comes to branding and these are pretty much unchanged since I started out in the industry some twenty odd years ago.
New year, new beginning - and this year it feels even more like a fresh start with it being 2020.