This “new normal” will not last forever. But it is starting to feel like it is, with every day feeling the same. I am not being flippant about this crisis. At all. It is a total disaster... But I am bored now, of reading about how not to panic.
Normal has left the building. The country. The planet!
The word brand derives from the Old Norse word brandr and it means “to burn” or “to mark permanently with a hot iron.”
Many ancient civilisations, from Greece to China, used branding to sell their goods.
As a graphic designer I have worked with several branding experts over the years. And although things change constantly there are a few fundamental principles when it comes to branding and these are pretty much unchanged since I started out in the industry some twenty odd years ago.
New year, new beginning - and this year it feels even more like a fresh start with it being 2020.
Winston Churchill, Albert Einstein and Salvador Dali were all great believers in the power nap.