For any marketing work that is worth its salt, the customer needs to be at the centre stage basking in the spotlight and enjoying all the attention. The question is just how do you get your customer onto the stage and what do you do with them when they are there? Here’s how......
Getting them centre stage There will be a significant number of your customers who share common traits and habits. They are called your target market and they will deliver the bulk of your business if nurtured in the right way. It is vital that you know and understand this customer group well.
What to do with your customers now that you know who they are? Get to know them better! Here is our guide to the types of questions you need to know the answers to when it comes to getting to know your customer better. Top 10 ‘getting to know you better’ questions: 1. Who is currently buying your product or service?
Average age – are we talking 20 somethings or 40 somethings
Where do they live?
2. What do they like? 3. What do they dislike? 4. What social media do they use? 5. What is going on in their busy lives? It is important to get the full picture 6. Why do they purchase your product or service? 7. Why are people of a similar profile not buying your product or service? 8. What customer need is being met? 9. What do they think of your brand/company or service? 10. How well does your customer know you? Having the answers to the above questions will allow you to build up a profile or a buyer persona, which will be really helpful for marketing purposes. So what happens if you don’t have all or some of the answers to the questions? 1. Do nothing and carry on as before or 2. Do something about it as you know it is very important to your business success. There are a number of ways to find out more about your customer: Digital statistics - free and easily accessible e.g. Facebook insights, Etsy insights, website stats. This will give you information such as age, location and gender. This is a great source of information to get you started. Market research – gained from your own research or professional focus group work which will provide in depth real life information such as your customer's lifestyle, their thoughts about your product, the category, their purchase motivation, understanding how your product or service is consumed/used, really good and useful information that really puts your customer in the centre of all your marketing activity. If you are interested in finding out more about how to 'get to know your customer better' then please just get in contact with us.