Your logo is the visual summary of your business It is through branding that you will create consumer trust and emotional attachments. And the foundation of your brand is your logo. Here’s my design principles and some of my logo designs.
Unique Your logo must have the ability to stand out against the crowd and it should be easily recalled after just a glance. Keep it simple for easy recognition. Less is more:
Memorable A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well:
Appropriate Your logo needs to represent your core values. It must be relevant, tailored to your audience andeasily identified with your industry:
VersatileYour logo will be used in a number of ways and in multiple contexts and it has to be effective at any size:
Timeless Focus on your brand rather than what the latest trends are. You want your logo to be able to stand the test of time. I designed the logo for Berg Hansen (1) in 1996. Twenty years later the re-design (2) still has links to the original logo:
Talk with one voice. Show one face. You want to build a strong connection with your customers through telling them your brand story and you need to communicate clearly, confidently and positively.
My name is May and I am a graphic designer. I will design a clear and unique brand identity for you with striking visuals that makes your business stand out from the rest. My company is called Trumpet, as in blow your own trumpet, and that is exactly what you have to do if you want your business to succeed.
The design process Discovery In order for me to start designing your brand identity we need to establish a clear objective and I will need all relevant information about your business. This is called a creative brief (download).
Presentation The creative brief helps ensure that everyone involved in a project are on the same page. Having agreed on the brief, chances are that you will be absolutely thrilled with the work I present. And if you're not, well, I will not give up until you are more than thrilled.
Delivery Once the final design concept is chosen and approved, I will deliver all files along with instructions on how to maintain consistent brand image, using the brand guidelines.
Our mission Trumpet’s mission is to tell our client’s story with striking visuals and a clear and unique brand identity. Have you a story to tell?