Our 5 principles for designing a logo.

There's plenty of rules that apply for creating a great logo design. Here's the 5 that we find most important. 

A logo has to work on all different formats as well as in black and white. You do not HAVE TO show an icon to illustrate what your business is all about, but we do find that it can be helpful. Sometimes. 
Would love to hear what YOU think about these principles!