Background Declan McKeon of McKeon Homes is based in County Kildare and has been in the building business for over twenty years. With the business growing and customer interest increasing the company was ready to develop a refreshed identity, market positioning and website to convert interested customers, appeal to a new customer base and strengthen the relationship with current customers so to facilitate referral business.
Approach We researched the industry to better understand how other building companies presented and marketed themselves. We looked at their propositions so to understand how McKeon Homes could find space and differentiate. A SWOT analysis on the company was conducted to see where the opportunities were.
Actions Designed a strong identity and tagline for McKeon Homes. A simple but effective website was designed which reflected the company’s identity, service offer and business approach. mckeonhomes.ie Targeted SEO was undertaken and content developed for the site, which communicated what the company could do but also what they were like to work with, which was not apparent with other building company websites. Corporate identity, signage was designed and printed.
Results Increase in customer referrals McKeon Homes winning new higher value clients Significantly increased the reach and awareness of McKeon Homes in the competitive building and construction market
Testimonial Penny and May are easy to work with and work well as a team covering all the requirements that designing and marketing my corporate identity and website required. I am very happy with the results and I would highly recommend them. Declan McKeon, McKeon Homes
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