Background Matt Jones is an award winning art school trained wood turner who makes and designs a small range of beautifully functional items from his workshop in the wilds of County Sligo. He is inspired by nature and his rugged surroundings. He is ethically minded and environmentally conscious. After five years in business and successfully building a strong and loyal customer base Matt was at the stage where he had outgrown his ‘start up’ identity. He needed a new fresh approach, which strongly communicated his credentials, awards, and new products but that it also communicated his ethical stance, his story and personality in such a way that it attracted new customers and strengthened the relationship with his existing customers.
Approach We carried out desk research focusing on the wood turning market and giftware market. We undertook a SWOT analysis of Matt’s business, analysed his product portfolio, reviewed his routes to market, positioning in the craft market and the giftware market, his customer type and how he communicated with these customers. A marketing plan was developed which acted as the blue print for subsequent marketing and design activities. This plan gave direction, insight, clarity and set measurable targets for new products, pricing, design, look and feel, market positioning, tone of voice and visual imagery.
Actions Customer personas developed to focus all marketing and design work. New identity created which supported Matt’s work, personality and business direction. New products added to the range to give existing customer, more opportunity to buy in to the range and more choice for new customers. Defined sales and communication channels including social media channels, customer database, press and PR. New brand identity, tagline and branded marketing materials. Redesigned website keeping his Etsy sales channel. mattjoneswoodturner.com
Results Won Etsy Irish retailer of the year. Won Craft Council of Ireland award for his work. Significant uplift in sales. Coverage in Image Interiors, Cara Magazine and Irish Times.
Testimonial Penny and May recently helped me conceive a new business plan. Included in this was a marketing strategy, a new website and help with drafting press releases. I’m very happy with all the work Trumpet did for me. Penny and May are very thorough, committed and easy to work with.
Despite having lived in Ireland for almost 20 years I still value my Norwegian punctuality. I have tried to arrive “fashionably late” for a few dinner parties over the years but I would never apply this idea to the work place.
Here’s a few good reasons why:
Punctuality reassures your clients and/or your customers that you take your job seriously.
When you’re on time for meetings or when you deliver your products on time, you demonstrate respect by putting more value on their time than your own.
It reinforces your time-management skills.
Meeting deadlines will assure others that they can count on you to get the job done.
I would be surprised if anyone disagrees with these statements, but punctuality doesn’t come naturally to everyone. However, the good news is that you can train yourself to be on time by changing your habits.
Here's two simple 'tricks' for being more punctual:
Don’t overbook yourself Make sure that you only commit to do the number of things that you can realistically get done, on time. Most people over-estimate how much they can get done in one day. The good news is that they alsounder-estimate how much they can get done in one year. Say goodbye to wasting other peoples time by accepting the fact that you can not do it all, all at once.
Give yourself a time buffer Even if you know how long it takes you to perform different tasks, give yourself some extra time in case of unexpected events, like computer problems for instance. It seems only to happen when you’re too close to a deadline. Add 15 minutes to any journey, just in case of delays. If you figure it will take half an hour to get to your meeting site, leave 45 minutes early just in case.
Follow these two practical habits and punctuality will follow.
Well, it works for me. However, if you’d like to get properly serious about it there’s plenty of ways to go about it.
First thing to do is to time your daily tasks and distractions. You will probably be surprised to discover that what you thought took a short half hour actually takes twice that time. How long does it take you to get out the door in the mornings? Really? How long does it actually take?
You will guaranteed find plenty of 'time sinkholes' also, like popping out for a coffee or checking your social media. Remember; “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.”
A quick browse on the web resulted in plenty of other tips, like changing the time on your watch or surrounding yourself with timepieces. Personally this would just stress me out but it might work for you? Check out this link to WikiHow for more: Arrive on time, http://www.wikihow.com/Be-Punctual
Better three hours too soon than a minute too late? Well, that notion certainly doesn’t apply to the up-coming party season, but it’s worth considering changing your habits if you’re the one who is always late with work.
Could it be your New Year’s Resolution?
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