'Focus on energy. Not time', a quote made famous by Tony Schwartz who himself became famous when he wrote 'The Art of the Deal' 30 years ago with Donald Trump. Don’t worry, he is a good guy and is now CEO of The Energy Project. He is passionate about transforming the way the world works and creating a more wholly human world.
So how can we become more productive at work when there are only so many hours in the day?
Here are 4 key ideas from a Harvard Business Review article by Tony Schwartz and Catherine McCarthy.
1. Physical Energy
2. Emotional Energy
3. Mental Energy
4. Spiritual Energy
We like the idea that your health comes first when thinking about your working life. Simple but true. Emotional energy is often forgotten about at work so it is heartening to see it validated and how it contributes to personal and business success, in that order. Productivity is only increased when mental energy is increased. Taking yourself away from distractions and having a routine which bolsters your mental energy is enlightening. Spiritual energy, although last on the list, is still critical when thinking about personal satisfaction.
The name for this business was not set in stone at the start of this branding project. The black and white sketches below show several options for different looks and names. However, I only presented 3 of these to the client. Once we agreed on the illustration I fine-tuned it by fixing the cat's tale etc. Several typefaces and colour combinations were discussed before we found the right ones.