My name is May but it is pronounced ‘My’. It’s pronounced this way because I am Norwegian. My surname, Sivertsen, is even trickier to pronounce. Hence my name breaks the first rule of naming a business, namely that it is easy to pronounce!
What is a brand? Wikipedia defines a brand as “a name, term, design, symbol, or other feature that distinguishes an organisation or product from its rivals in the eyes of the customer.” Jeff Bezos, the founder of Amazon.com, says “branding is what people say about you when you’re not in the room.”
Get your mission right